Preparing to launch:

1. Define a customer portrait and segment it into separate target audiences.2. Conducting a competitor analysis.3. Preparing and setting up an advertising account and page.4. Choosing an advertising format: video and static images (stories and posts).5. Recommendations for creatives (writing scripts for videos, terms of reference for images).6. Recommendations for the landing page.7. Selection of texts for different segments.8. Budget planning for different campaigns.9. Selecting hypotheses for testing.10. KPIs are defined.

Target audience:*

Men and women aged 25-45 with an average+ income who want to work or provide services in the international market. They value learning efficiency and are always on the go.

The goal of advertising:

● Increase sales.
● Reducing the cost of a lead.

Realization:

1. The campaign is aimed at collecting leads through registration on the website. They were led to a free training with a subsequent sale. The effectiveness was evaluated in the subsequent sale of training.2. Regions: Ukraine.3. Testing audiences and creatives, as well as platforms (Facebook/Instagram).

Although Facebook showed better results in terms of indicators, Instagram leads were more effective in sales. Thanks to the full analytics setup and close communication with the sales department, we identified better campaigns. 

4. Optimize audience interests and adjust budgets.5. Analytics settings (Facebook Ads Manager, Google Analytics, Facebook pixel).

Results:

1. Lead cost: $1 - $1,5

2. Budget: $30/day3. CTR: increased by 19% after optimizing creatives (from 0.79% to 0.94%).

4. CPC: decreased from $1.02 to $0.74.5. Conversion from the site: reached 92%.6. САС: down 30%.7. ROMI: the campaign brought a return on investment of 331%.8. ROAS: amounted to 431%.

*The client is provided with a detailed portrait of the target audience and decomposition by advertising campaigns