marketing

What expertise do I have in marketing?

Development of a marketing strategy, creation, implementation, and optimization of a marketing plan, analysis of the niche and competitors.
Planning and managing the advertising budget, control, analysis, and optimization of advertising campaigns, and analysis of key metrics' effectiveness.
Building a Customer Journey Map.
Creation of email and SMS campaigns.
Full SMM support.
Engaging bloggers for collaboration, searching for and attracting partners.

targeting

What expertise do I have in targeting?

Strategy development and implementation, niche and competitor analysis.
Planning and managing the advertising budget, optimizing ad campaigns, and analyzing their effectiveness.
Creating video scripts, creatives, and copy according to the request.
Analyzing and preparing social media accounts and websites for the launch of targeted advertising.
Launching campaigns in the markets of Ukraine, CIS, and Europe.

My career path

In 2016, I began my marketing journey and career as a sales manager for marketing services. That’s when I started deepening my knowledge in marketing and fell in love with the profession. After a year, I realized that I wanted to fully dedicate myself to marketing.

In 2017, I started working as a marketer in the Sport&Fitness industry. My thirst for knowledge and career growth allowed me to become the head of the marketing department within just nine months. I didn’t stop there and aimed for more, which led us in 2018 to launch an educational project for trainers at the sports club.

In 2019, my desire for growth and new challenges brought me into the Health sector, where I became the Head of Digital Marketing. The department and the work were built from scratch, while I continued to manage the marketing department and the educational project simultaneously. There were many challenges, but it made me realize that I was capable of much more.

By 2021, I understood that I had gained substantial expertise and could do more. So, I began taking on additional short-term projects with specific tasks, such as team building, strategy development, and initial social media setup and growth.

In 2022, I transitioned fully to remote work, shifting from employment to selling my services. I provided SMM, targeting, and marketing services ranging from consultations to full product market launches.

Since 2023, I’ve been working in industries such as IT, EdTech, Fitness, Health, and eCommerce.