Strategy:

To attract new subscribers, the strategy of offering subscription bonuses was chosen. A guide for new subscribers and a special offer for subscribers. Such offers increase interest and motivation to subscribe right now.

Preparing to launch:

1. Define a customer portrait and segment it into separate target audiences.
2. Choosing an advertising format: video and static images (stories and publications).
3. Recommendations for creatives (writing scripts for videos, terms of reference for images).
4. Recommendations for a guide and creating an attractive offer for subscribers.
5. Selection of texts for different segments.
6. Budget planning for different campaigns.

Realization:

1. The campaign is aimed at increasing the number of Instagram followers.

2. Regions: Ukraine.

3. Testing of audiences and creatives, as well as platforms (Facebook/Instagram).
3.1. Development of an attractive advertising offer and visuals. Provided recommendations on how to create a clear and intriguing call to action that shows what value the subscriber will receive.
3.2. Setting up retargeting for a warm audience, for those who interacted with the content (likes, saves, comments) but have not yet subscribed. This helped to remind them of the account and motivate them to subscribe.

4. Optimize audience interests and adjust budgets.
4.1. Monitoring results: analyzing which ads perform better (CTR, number of subscribers, engagement) and optimizing campaigns based on this data.
4.2. Trying different ad formats (carousel, video, static images) and messages to understand what attracts the target audience the most.

5. Create and configure Facebook Ads Manager

Results:

1. The cost of CPL subscription:
● Ukraine: $0.7
CTR: after optimizing creatives, we reached 1.5%.
CPC: $0.1.
CVR: 30%.
ROAS: amounted to 230%.